Inside the new apartment of MyDeal founder Sean Senvirtne in Seacombe Grove Brighton
MyDeal.com.au founder and young rich lister Sean Senvirtne has quietly purchased a beachside Brighton apartment with a bonus beach box.
Senvirtne started the online shopping marketplace in 2011, which was later listed on the Australian Stock Exchange in 2020.
Today more than 35,000 products including furniture, appliances, electronics, beauty and fashion items can be purchased from the website.
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Woolworths acquired about 80 per cent of the company in September 2022, boosting MyDeal’s worth to $280m, with Senvirtne remaining chief executive.
He also made a deal with Big W, which sells thousands of its products on his e-commerce platform.
Industry sources have revealed the web entrepreneur’s latest move is a two-bedroom apartment along Brighton’s foreshore, which he’s believed to have paid near the top end of its $1.6m-$1.75m price range for.
While Marshall White Bayside director Ben Vieth declined to comment on who the buyer was, but said the property offered views that were the same as homes he’d sold for $20m-$30m.
One of the property’s two bedrooms.
“There’s not many properties that I could say are irreplaceable properties, and this would be one of them,” Mr Vieth said.
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CoreLogic records show the property last sold in June 1996 for $295,000 and was listed for rent in 1997 for $375 a week.
The Art Deco apartment was designed by prominent architect of the time I.G. Anderson in 1934 and has a bay window in the dining and living area with panoramic views of Port Phillip Bay.
The living room and kitchen with an ornate fireplace.
The kitchen is fitted with Miele appliances, while both of the two bedrooms have built-in wardrobes.
Terracotta-tiled flooring is consistent throughout the spacious apartment.
Senvirtne will also have access to his own beach box, which came included with the sale.
The chief executive founded two other start-ups in his twenties including NiteGuide, a directory of nightclubs across Australia that continues to run today.
An ideal spot to take in the view and enjoy your morning cuppa.
He also founded Dine Wine Functions Publication in 2011 which was a guide to Melbourne’s premium restaurants, bars and function venues.
The parent company of MyDeal.com.au, E-com, was touted by Deloitte in 2015 as the ninth fastest growing technology company in Australia.
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